19A - Napkin Idea No. 2

1. My name is Caelan Barnhart, and I am a senior public relations student. My talents include being an adept problem solver that's able to adapt quickly to new concepts or situations, while being an effective communicator is a top skill that I've used to create and solidify relationships. I grew up around real estate investors, which sparks my aspirations of creating my own extensive network of residential and commercial property. My investment-minded goals fall in line with helping those that face the issue of funding a proper retirement. 


2. I've identified that there is a widespread issue of people not being able to properly fund their retirement, but the question of how to fix that is a little harder to focus in on. There are a few options I've explored such as create a real estate investment firm in which the elderly can invest in to hopefully reap some rewards. There is also a possibility that I think makes a lot more sense and compliments my future aspirations and that is creating a network of gyms that specialize in the health and wellness of people 60 and up in hopes to reduce the costs of medical bills during retirement. The multidimensional gym will provide personalized fitness-minded, non-pharmaceutical treatments. The overall goal and the combined effects of both strategies could work together to reduce expenses and increase funds to make retirement easier for those in need.

3. Our prototypical customers will be 60 and up and primarily those without a large retirement savings and express some concern for the future. Popular retirement states and communities would be the major target. These customers will be out of shape meaning a little exercise could go a long way to relieving some of the medical hardships they face. They've worked hard their whole lives and never had as much time as they would've liked to stay in shape and focus on their health. Our customers are ready for a change.

4. Our customers would utilize my service because it could help create a sense of peace of mind and stability in a time that could otherwise be rather difficult. Investing in their own health might be the most beneficial thing to do around this time and proper asset management is crucial. This service allows us to help them with personalized and intensive attention to detail to improve their health and wellness. 

5. Most retirement plans are cut and dry, require high risk investments, and usually the rewards, if any, are not enough to sustain you throughout retirement especially if you have high medical bills. Investing in your health and wellness by choosing a gym that's rooted in medicine to help you stay in your best physical condition can help minimize medical bills and free up cash for other, more meaningful moments. Gyms are shifted toward the younger generations and can be difficult and intimidating for the elderly trying to improve basic movements. The service will be doctor-patient like, but more centered around their natural health.

I think these five factors I talked about above come together pretty well for the most part. The goals of each one compliment the next and aim to do good for other people. The one aspect that is a little weaker than the others is the exact service that I am offering, but from some feedback and further analysis, I was able to strengthen that area of the business opportunity and pin-point my exact target audience. My service in much more well-rounded now, then it was before and the opportunity as a whole is more complete. 

The feedback that I received was very positive and supportive of my opportunity as a whole, which instilled confidence in me that I was moving in the right direction. However, I knew I had to narrow in on my exact product and service that I am selling. I think I was able to do that based off guidance from the last few assignments in this course. I was able to provide further detail and description of my service and elaborate on my prospect customer. I also applied more depth to the importance factor of my product and expanded on why the customer should be interested in my service.