Pictures from: https://mybluerobot.com/create-your-own-avatar/
My customer avatar is a 60-year-old that goes to work Monday through Friday and enjoys spending time with family on the weekends. They've worked hard their whole life to provide for their loved ones and now as they near the time for retirement they might not have enough saved up in the bank to take care of themselves. They live modest, yet appreciative lives and want the best for everyone. They aren't as active as they once were and their health is becoming a constant concern. They're worried for the future, but don't know what their first step should be.
I don't have anything in common with my customer avatar quite yet, but I know that when it comes time for me to retire, I don't want to be under any economic stress, so I can take care of myself and spend time with my loved ones. There is definitely a connection between my future goals and this business idea and customer avatar.
Hey Caelan,
ReplyDeleteI think you did a good job describing your target market and the "prototypical customer" you have. I was able to understand through the image and your description that you should be pitching your product in a laid back way that allows you to interact with your customer in the best way imaginable. After watching your elevator pitch as well, your description makes even more sense.