9A - Testing the hypothesis, Part 2

Who: Not everyone runs into retirement challenges; however, it appears to be happening more frequently. In the interviews I conducted, I found that more often than not there is some sort of concern when it comes to financing retirement. Exploring the ones just on the outside of this unmet need, we decided that these people would be the super rich (obviously), people with solid and profitable investments capable of carrying them through retirement and the frugal people who are more conservative with their money. Although these people are very close to falling into this unmet need category, they lay just on the outside due to wealth, money management and spending habits.

What: This is where things got tricky. In the interviews, there was confusion on where the boundary for my need differed from another need. Retirement is such a case by case basis that it's hard to identify all the different needs and determine where they start and where they end. Noticing that there are multiple needs in this opportunity showed me I need to hone in my boundary and define it a little more. Bottom line is that most people go through retirement and making sure that everybody is capable of sustaining themselves is important.

Why: Yes, the underlying cause for the ones on the outside of this unmet need is different from those on the inside and that cause it rooted in wealth. Some of this wealth comes from luck, some from hard work and some from smart financial moves. Being on the inside can come from a variety of ways, too. The problem is determining where help is needed and where it is not.