11A - Idea Napkin No. 1

1. My name is Caelan Barnhart, and I am a senior public relations student. My talents include being an adept problem solver that's able to adapt quickly to new concepts or situations, while being an effective communicator is a top skill that I've used to create and solidify relationships. I grew up around real estate investors, which sparks my aspirations of creating my own extensive network of residential and commercial property. My investment-minded aspirations fall in line with the fight against problems with funding retirement. 

2. This is the most undefined aspect of this overall opportunity. I've identified that there is a widespread issue of people not being able to retire properly, but the question of how to fix that is a little harder to focus in on. There are a few options I've explored such as create a real estate investment firm in which the elderly can invest in to hopefully reap some rewards. There is also a possibility that I think makes a lot more sense and compliments my future aspirations and that is creating a network of gyms that specialize in the health and wellness of people 60 and up in hopes to reduce the costs of medical bills during retirement. The overall goal and the combined effects of both strategies could work together to reduce expenses and increase funds to make retirement easier for those in need.

3. Our customers will be 60 and up and primarily those without a large retirement savings and express some concern for the future. Popular retirement states and communities would be the major target.

4. Customers would utilize my service because it could help create a sense of peace of mind and stability in a time that could otherwise be rather difficult. Investing in their own health might be the most beneficial thing to do around this time.

5. Most retirement plans are cut and dry, require high risk investments, and usually the rewards, if any, are not enough to sustain you throughout retirement especially if you have high medical bills. Investing in your health and wellness by choosing a gym that's rooted in medicine to help you stay in your best physical condition can help minimize medical bills. 

I think these five factors I talked about above come together pretty well for the most part. The goals of each one compliment the next and aim to do go for other people. The one aspect that is a little weaker than the others is the exact service that I am offering. Although I have the framework for what that product might be, it's not a fined tuned service yet, rather just a gym rooted in medicine and therapy.